Today we are a small start-up company building a ‘links-based’ web portal for canoe enthusiasts in North America. The web site will provide information on canoeing destinations, linking users immediately to travel services, allowing users to rapidly research canoe tripping and wilderness camping related gear, and links to product manufacturers. Our vision is for the site to become a vibrant and popular online community seeking out passionate like-minded canoeing enthusiasts.

Our Business Strategy—to provide free links and public access to this specialized information, in return for frequent visits and high traffic counts–values important to our advertisers and our ability to grow, profit and succeed in our mission.

Competitive Advantage includes—

1) Specialized content that is in high demand. No other web site currently captures the depth and breadth of information—over 3,000 off-site links and growing.

2) High quality content and visual appeal—Canoeing.com’s writers give users the ‘inside scoop’, and the site is both a beautifully-designed online magazine and online community that will keep users coming back for more.

3) Easy access to information—the most comprehensive content in the market, with an intuitive site structure and navigation, delivering high quality content with a minimum of clicks.

4) Neutral, objective and authoritative—users and advertisers alike value the quality of the site content, which is not driven by one manufacturer or advertiser.

5) The name, trademark and tagline—www.Canoeing.com, The Ultimate Guide. Where to go and What to buy. The domain name ‘Canoeing.com’ jumps to the top of search engines and has high customer recall–advantages that will ultimately drive more traffic to you.

Web site Development Status—Canoeing.com is being developed in phases, with Phase One scheduled for completion in 2007. Phase One will consist of seven sections: Destination Guide, Gear Guide, Canoe Guide, Beginner’s Guide, Advanced Paddler, Nature & Environment and Marketplace. The web site, partially completed ‘went -live’ on June 1, 2007 with 223 pages of information and more than 1,500 links to other web sites in place. Completion of Phase One is scheduled for the 3^rd and 4^th quarters of 2007.



Current Status June 1, 2007

For more information and/or to receive an executive summary contact Timothy Eaton; teaton@canoeing.com